15 years ago, Who What Wear was born out of a goal to make fashion and style accessible for all. It certainly has been a wild ride, starting from a little site in 2006 to the brand you currently read (and shop from) today. We've launched two brands (Who What Wear x Target and Who What Wear Collection) and are finding new ways every day to connect with our readers on a deeper level. Not only has a lot changed for us, but the sartorial world isn't the same it was in 2006. We thought we'd take a trip down memory lane and remind you of all the fashion moments we've reported on since we started. Be prepared to be filled with nostalgia and have the desire to dig into your old stuff or have a laugh at some of the things you thought was très cool. Trust us, we felt the same way. From hot pink Motorola Razrs to sultry cut-outs, we've rounded up our fashion favorites from 2006 to 2021. By no means this is not a comprehensive list of everything in the past 15 years—but it's a pretty good summary.
We don't want to keep you waiting from stepping into our little time machine, so you can just go ahead and keep scrolling.
As a side note: to celebrate our big 15th birthday we're offering a 15% discount on WWWC as well as a gift with purchase. You can choose from the scarf spotted on the fashion set, Merit's cult-favorite lip oil, or Versed's Dew Point moisturizer. We hope you will join us in celebrating our birthday and share the news of our birthday promo.
No single handbag managed to have quite the grip on popular culture in the mid-2000s as Balenciaga's Moto Bag did. The slouchy convertible satchel featured its signature edgy hardware that served as its only identifiers, without a single logo in sight. Though the brand recently released a modern iteration, the original still continues to be a hot ticket item on the resale market.Fun fact: In 2006, Who What Wear's co-founders Hillary Kerr and Katherine Power published their very first trend report entitled "Little Leather Jackets". Although the story itself is now buried in the internet's endless backlog, the trend lives on through the plethora of celebs like Rachel Bilson who ignited the look.Nothing said 2006 quite like a denim cutoff mini skirt. Rihanna wore them in Hollywood. I wore them through the halls of my middle school. It was truly a trend everyone was in on.From Laguna Beach to The Hills, Lauren Conrad had us all glued to our TV screens to soak in her every (very stylish) move, with friends and co-stars Audrina Patridge and Whitney Port by her side. Chandelier earrings, tube tops, and plenty of stacked bangles became her style signatures.Givenchy may have introduced the Nightingale bag in 2006, but the oversized leather carryall managed to remain a fixture on the arms of street style stars and celebs alike in the years following its launch. Notable fans of the satchel bag include everyone from Kendall Jenner to Keira Knightly.The first episode of Gossip Girl aired on the CW this year and promptly assumed its position as the cultural bellwether of the era. Nothing from the show's wardrobe was more influential than Blair Waldorf's collection of preppy headbands, we'd argue.Chloé has had many of their bags become their "it bags" but we remember when the Drew bag was the only accessory street-style stars had to have.When Dylan Lex released her collection of silver statement jewelry, her statement necklaces were quick to trend. Spotted on the likes of Beyonce and Rihanna, everyone tried to get their hands on a pair or use their DIY skills to create their own.Don't you remember saving a variety of ombre hairstyles to your Pinterest board? Because we sure do. Jenner's locks were all a part of the edgy aesthetic she lead during this era. (Remember MSFTS?)Ah, the world of Tumblr and Alexa Chung's minimal yet chic style taking the world by storm. Her book was released this year and we remember re-reading each page and bookmarking her looks to copy immediately. Overalls, striped tops, and easy denim were her expertise.Before the rise of athleisure, workout wear was made just for the gym. Comfort became a top priority of the fashion set and mixing elevated pieces with track pants or sneakers quickly became the norm.Loafers were always seen as a polished piece in the wardrobe, but when Gucci added a fur lining it brought a trendy element to the shoe style. Dare we say this was the beginning of fur linings being used popularly as an eccentric touch to footwear?When Alessandro Michele took the reigns of Gucci in 2015 and quickly became a staple for mixing elements of the brand's heritage with modern touches. The bag comes in classic print or with lively embellishments and artwork.Off-White was founded in 2012, but the industrial belt has become Virgil Abloh's most iconic design. Inspired by workwear, it added a utilitarian touch to the street style scene.According to Google's 2016 report, bomber jackets were the #1 trend of the year. The outerwear item was worn by a variety of style icons from Kanye West and Devid Beckham to Gigi Hadid and Kendall Jenner. Although the piece has military roots, it became about style just as much as utility.Although they may not be together, Bella Hadid and The Weeknd are still the uber-cool celebrity couple people's minds. When they took to the Met Gala red carpet together, people were in awe. (We still are.)Tiny bags have come and gone out of style, but you can thank Jacqeumus for truly putting the style on the map in the past few years. Balenciaga Triple S and Fila Disruptors truly had a chokehold on fashionable people everywhere. Although controversial and considered "ugly", their popularity showed otherwise.Do you remember walking past the Supreme store and seeing a line that stretched for blocks and being shocked? Us too. From lighters to bricks, people were stalking the brand's site to get their hands on anything that had the simple logo.Although the high-ponytail was a favorite hairstyle among style many for its easy styling, we have to admit, it did come with some added headaches.John Galliano may have debuted the saddle bag on the runway for his 2000 collection but the style made a return in 2018 as if nothing had changed in 18 years. After many design reiterations, the bag is still a staple.While Ganni may be recognizable by every fashion insider now, that wasn't always the case. The brand took to Copenhagen runways and blew everyone away and it's only gone up from there. We'd be lying if we said we didn't wake up early in the morning to watch the live stream of Prince Harry and Meghan's Wedding. From their engagement to the birth of Archie and Lilibet, we've loved every bit of their royal romance.When Daniel Lee took the hold of Bottega Veneta, he skyrocketed the brand into cult status. Although the bags weren't branded like most designer handbags, it didn't change the fact that everyone wanted one and could recognize Lee's design instantly.Remember when everyone wore fitted suiting? Good times. In the past few years, oversized suiting became the go-to ensemble to look forward and cool.We still remember when everyone was wondering whether Hailey and Justin were secretly married or not. Their wedding pictures were a dream, and we're always taking notes from their street style looks together.We've been obsessed with Zendaya since her Disney days, but when Euphoria and Spiderman: Homecoming came out, we wanted more of her on our screens. Her red carpet style just keeps getting better, as do her projects. (We currently have scheduled a day to watch Dune.)Telfar Clemens founded his brand in 2005 and became a success when his shopper bag, also known as the "Bushwick Birkin" took popularity. Clemens aims to make luxury accessible, keeping the bag at a relatively low price point and scheduling "bag security" days where dedicated customers can secure their bags.Quarantine in 2020 meant staying home so thus comfort became the #1 priority in fashion. Sweatpants, slippers, and socks were the only clothing items anyone wanted to wear. (If we're being honest, that is still a lot of what we wear right now.)Raise your hand if you also tried to chop your own curtain bangs in quarantine because our hands are up. They may be tricky to style but when they are, they look phenomenal.Bridgerton may have been released at the near end of 2020, but it was exactly what everyone needed as a little bit of escapism. The romance, costumes, and scandal—what was not to love about it? We're still dreaming about the Duke—sorry not sorry.It seems like there's a trend of designers re-releasing new versions of old cult bags for them to be cult bags yet again. The new Gucci Jackie is more modern and sleek with the leather sheen and fun colors, but if you prefer the vintage version you can easily find one secondhand.As restrictions were lifted and people became willing to go out again, the fashion trends became a little less about comfort and more about making a vivid statement. Revenge dresses, cut-outs, and loud colors galore.Olivia Rodrigo has come a long way from the girl who sang "Driver's License". She's since then released her debut album and singlehandedly become the ultimate pop princess for Generation Z.We're still coming off the high we got from the Kravis engagement announcement. Can you blame us? Although the couple confused everyone at first, we're completely on board.
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