Kerby Jean-Raymond Releases the First Drop of His Final Collection For Reebok

The wait is almost over. Reebok by Pyer Moss will release its long-awaited Collection 4 worldwide on Saturday, March 26, amid big shifts for the brand: in February, Global Creative Director Kerby Jean-Raymond announced he was stepping down from the role, with his last day set for March 1. His departure means this drop will signal the end of an era, marking the first launch of his final Reebok by Pyer Moss collection. After five years with Reebok, the Pyer Moss designer has left an indelible mark on athletic wear, delivering a more fashion-forward approach to everyday items like tracksuits and sneakers. Celebrities like Ariana Grande and Gigi Hadid have been spotted in the brand's athleisure staples, and the sneakers are a favorite among the street style set. This final Reebok by Pyer Moss collection features striking shades of red and blue from Pyer Moss's signature color palette, as showcased in the brand's ready-to-wear runway shows. Another clear marker of this collection? Retro-inspired psychedelic prints presented in a swirl of color. Given Pyer Moss's history of using clothes to communicate powerful messages — he addressed police brutality in his spring 2015 collection, for instance — it's expected that anything he designs will be a conversation starter. This new drop speaks to his rich storytelling ability, as Jean-Raymond names spiritual statues and artifacts as his sources of inspiration. The collection is rooted in "spirituality, self-portrayal, affiliation, devotion, and the ability to relate to people within our own communities," he said in a press release. Check back here to shop the first drop when it launches worldwide at PyerMoss.com, Reebok.com/pyer_moss, Saks Fifth Avenue, SSENSE, and other select retailers globally on March 26. 48413406

from POPSUGAR Fashion https://ift.tt/zEe8iG6
https://ift.tt/CB42bXd