Simply put, it's our job to find the best beauty products out there for you. From the newest serum to the hottest lipstick color to the dry shampoo that will change your life, we will find it, test it, and let you know what we think. We're not complaining. It's a pretty fun gig, and we'll volunteer to be beauty guinea pigs any day.
But one of the cool things to come out of this is finding out what products you're loving and buying. It helps us figure out what you want to learn more about and what you're into so we can bring even more personalized recs to you.
Because we share a lot of our favorites with you every single day, we recognize it might be hard to keep up. So we've decided to put together a handy weekly list of what we love and what you love—consider this a CliffsNotes, one-stop shop of what's really trending and worth adding to your cart at this very moment.
This week, we're looking at all the beauty products being all buying as they prep for the summer season. Because yes, even though it's still spring, I think we've all summer on the mind. And it's never too early to get ready. Take a look at what the Who What Wear universe (including editors, staffers, and readers) is obsessed with right now, and if you don't see a new favorite on this list, we'd love to know. Send us a DM.
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First things first, if you don't already have a go-to sunscreen, you have to get one—not just for the summer season but for year-round. I love Supergoop's sunscreen, and I'm not the only one.It's always a favorite with Who What Wear editors and readers. This one is totally weightless and oil-free and leaves a matte finish.We know that UV rays can be so damaging and harmful to the skin, so if you want that glow, it might be safer for you to use a self-tanner instead. This one is made of natural ingredients and won't leave you with a fake-looking, orange tan. It also contains soothing ingredients like organic aloe vera and shea butter. This kit comes with different mitts for easy application.You might be amping up your hair-removal routine during the warmer months, whether it's shaving or waxing or something else. This oil softens hairs, clears pores, and prevents ingrown hairs. It has nourishing ingredients like grape-seed, jojoba, clary sage, and tea tree oils.This natural sunscreen is top-rated by the Environmental Working Group. The mineral formula has 23% non-nano zinc oxide and is reef-safe.Your lips need protection, too. Sun Bum's lip balm offers zinc-based protection and will soothe dry and cracked lips with shea butter and vitamin E.This depilatory cream is a recent best seller with our readers. It removes hair easily and painlessly and conditions the skin thanks to mint, vitamin E, and baby oil.EltaMD's sunscreens are beloved and trusted by dermatologists. That's because they offer amazing protection and will also nourish your skin. This lightweight face sunscreen is fragrance-free and contains sodium hyaluronate for moisture and lactic acid for exfoliation.The summer months can get so sticky and sweaty, so the last thing you want is a moisturizer that is heavy and greasy. Glow Recipe's Watermelon Moisturizer is just perfect for the steamiest days because it's lightweight, cooling, and brightening.Here's another self-tanner option that our readers love. The plant-based formula is made with organic ingredients and leaves you with a streak-free finish.Okay, this isn't traditional skincare, but let's be real here—you'll need some insect repellent for summer barbecues, picnics, or any outdoor activities. Repel's product is another recent best seller that's deet-free and contains lemon eucalyptus oil, which has been proven to repel mosquitoes. It provides protection for six hours.A soothing and cooling facial mist is a welcome refresher during the day, especially when it's sticky hot. This one is formulated with botanical oils, humectants, Okinawa red algae, and hyaluronic acid to leave a dewy and hydrated finish.You've heard about regular self-tanners, but what about self-tanning drops? These can be mixed with your regular moisturizer to brighten, reduce redness, and give you a glowy look. This pick from Isle of Paradise contains natural ingredients like coconut and avocado oils and chia seeds.If you deal with major frizz problems during the summer months, this gel might be your savior. It will define your curls, lock in moisture, and repel humidity.Your hair can feel really fried after you've been out in the sun all day. This cream mask treats sun-exposed hair with moisturizing ingredients like tamanu oil, shea butter, and coconut and palm oils. Apply it after your shampoo, leave on for two to five minutes, and rinse off.This spray removes the minerals found in city and well water that can destroy your hair color. Every three to four washes, use it before you shampoo to make sure your color stays fresh.If you want that beachy-waves look but can't spend every day at the beach this summer, you can use this shampoo to fake it. The shampoo cleanses and detoxifies hair while also building texture and volume.This curl cream is good year-round, but it's especially helpful when there's a heat wave and your hair gets dried out or frizzy. The formula contains olive and avocado oils for moisture and amino acids and Cupuaçu butter to define curls and fight frizz.If your hair is sending SOS signals because it's damaged and dry, this deeply nourishing and conditioning treatment can provide some major relief. The mask contains ingredients like babassu oil to hydrate and glycerin to lock in moisture. Apply after shampooing, leave on for five to seven minutes, and rinse off.I only blow-dry my hair a few times a week, but I definitely avoid it at all costs when it's sweltering outside. This styling cream is made specifically for air-drying and gives your hair a little bit more oomph with texture and bounce. It's also got a UVA/UVB filter for sun protection. Next, TikTok Has Spoken, and These Iconic Hair Trends Are Taking Over
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