"Stay Fearless" — How Rebecca Minkoff's New Project Is All About Empowering Women

As a brand made for women and run primarily by women, Rebecca Minkoff has a message for her customers that goes beyond what to wear. She's made it her mission as a business woman and designer to support and advocate for female entrepreneurship, joining forces with Project YouDoYou, an industry-wide initiative launched by Mindshare North America, that aims to positively impact GenZ lives — to uplift young women, share their stories, and support their passions. We were humbled to join Rebecca and her team, and share in their latest efforts to raise awareness around the project with the launch of a brand new tee. All of the proceeds from this custom, limited-edition PYDY t-shirt benefit PERIOD, a nonprofit founded by Nadya Okamoto when she was just 16. Read on to learn more about Rebecca's passion project, her advice for young women, and how we can continue taking fearless action to support one another.

from POPSUGAR Fashion http://bit.ly/2UnUnfv
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