Twitter Users Are Pondering Zara's New Logo, and There Are So Many Things to Say

Who doesn't love Zara? There are so many chic, affordable pieces to shop, and literally everyone gives me compliments when I wear that — WAIT. Did you even see the brand's new logo? The recognizable block letters are suddenly squeezed closer together, a design change made by advertising agency Baron & Baron's French founder, Fabien Baron. The lack of space between the Z, As, and R will hardly discourage us from shopping, but that doesn't mean we're just going to overlook it. In fact, we're having a grand old time reading the many hilarious Tweets customers are posting about the new transformation. Scroll to join in on our giggle fest, and let us know in the comments whether you're all for the revamped graphic, or, alternatively, you feel like you can't breathe while looking at it. 43529863

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