Strawberry Girl Isn’t Just for Makeup — How to Apply It to Your Fall Wardrobe

By now, you've probably come across the "strawberry girl" aesthetic on Instagram or TikTok. If you've somehow missed it, here's a quick breakdown: Originally a makeup trend that one Mrs. Hailey Bieber brought into the spotlight as she so charmingly does, it's all about embracing pink and red hues, channeling a delicate, dewy, and blush-forward look. Think of it as that perfectly rosy complexion after spending a day outdoors or like you've smudged a ripe strawberry onto the apples of your cheeks. So dreamy for summer. But here's the thing: we're not ready to give up sun-kissed vibes just yet. Though we're stoked to embrace a new-season switch up with our look come fall, we can't help but cling to summer's best parts. And let's face it, as we transition from balmy days to autumnal chill, the weather is still prettttty warm. So, why not infuse some strawberry-inspired style into your clothing choices with fresh-picked berry-tinged finds? From cute dresses and cozy knits to accessories that seriously P-O-P, strawberry girl fashion is the way to go at the top of fall. Keep scrolling to discover our edit.

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